{"product_id":"sony-a7r-iva-mirrorless-camera","title":"Sony a7R IVA Mirrorless Camera","description":"\u003cdiv\u003e\r\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\r\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\r\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eMoving to an even higher resolution realm, the \u003cb\u003eSony a7R IVA\u003c\/b\u003e continues the noteworthy series of highly capable full-frame cameras, characterized by impressive stills and video performance and versatility. This fourth edition of the a7R sees the inclusion of an updated 61MP sensor along with faster processing, improved AF performance, and a more well-rounded feature-set for both high-end photo and video applications.\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\r\n\u003cdiv\u003e\r\n\u003cdiv class=\"media_UbV5SNP5Eo\"\u003e\r\n\u003cdiv class=\"aspectRatioWrapper_pdnKDph4rT\"\u003e\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv\u003e\r\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\r\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\r\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eSensor and Processor\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"\"\u003e\r\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\r\n\u003cdiv class=\"media_UbV5SNP5Eo\"\u003e\r\n\u003cdiv class=\"aspectRatioWrapper_pdnKDph4rT\"\u003e\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\r\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e61MP Exmor R BSI CMOS Sensor\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eFeaturing a back-illuminated design, the newly designed full-frame 61MP Exmor R CMOS sensor offers a mixture of incredible resolution with high clarity, low noise, and a wide 15-stop dynamic range. The sensor's structure promotes impressive image quality and a copper wiring layer dramatically improves data transmission speed for creating 14-bit, high-resolution 61MP stills with a native sensitivity range from ISO 100-32000, which can be further expanded to ISO 50-102400.\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\r\n\u003cdiv class=\"hasLeftMedia_UbV5SNP5Eo\"\u003e\r\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo\"\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\r\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eBIONZ X Image Processor\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\r\n\r\nThe BIONZ X engine's high-speed image processing enables fast continuous shooting, 4K video recording, and advanced AF tracking. The quick processing also helps to reduce rolling shutter and other motion distortions for clean rendering of moving subjects.\r\n\r\nIn terms of shooting speeds, the sensor and processor enable up to 10 fps shooting, at full resolution, for up to 68 consecutive frames, with full-time AF\/AE.\r\n\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\r\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\r\n\u003cdiv class=\"media_UbV5SNP5Eo\"\u003e\r\n\u003cdiv class=\"aspectRatioWrapper_pdnKDph4rT\"\u003e\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\r\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003ePixel Shift Multi Shooting\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eThis unique compositing mode allows you to achieve even greater resolution than the 61MP sensor affords. Working in conjunction with the sensor-shift image stabilization, this mode shifts the sensor while making 16 consecutive exposures in order to acquire approximately 240.8MP of information for greater color accuracy and detail than possible with a single exposure, along with an impressive image size of 19,008 x 12,672-pixels. These files can then be merged together during post-production by using the Sony Imaging software suite.\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv\u003e\r\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\r\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\r\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eFast Hybrid AF System\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"\"\u003e\r\n\u003cdiv class=\"hasLeftMedia_UbV5SNP5Eo\"\u003e\r\n\u003cdiv class=\"media_UbV5SNP5Eo\"\u003e\r\n\u003cdiv class=\"aspectRatioWrapper_pdnKDph4rT\"\u003e\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\r\n\r\nAn updated Fast Hybrid AF system now employs a combination of 567 phase-detection points, which cover approximately 99.7% of the height and 74% of the width of the frame, along with 425 contrast-detection areas for reliable and quick autofocus and subject tracking performance. This focusing system also achieves especially quick speed and reliable tracking, as well as enhanced low-light focusing response down to -3 EV.\r\n\r\nThe apt focus system also lends itself to a variety of focusing functions for refined accuracy:\r\n\u003cul\u003e\r\n \t\u003cli\u003eLock-on AF maintains focus on moving subjects throughout the use of a configurable frame that is set over the desired moving subject\u003c\/li\u003e\r\n \t\u003cli\u003eExpand Flexible Spot employs neighboring focus points to retain focus on moving subjects even if the originally selected point loses focus\u003c\/li\u003e\r\n \t\u003cli\u003eEye AF can be used to base focus on recognized human subjects' eyes for portraits and is available in both AF-S and AF-C modes and for both stills and video. Eye AF can be used when photographing animal subjects, too, with any focusing mode when shooting stills.\u003c\/li\u003e\r\n \t\u003cli\u003eThe Focus Magnifier function can be used for critical focus when homing in on minute subject details\u003c\/li\u003e\r\n \t\u003cli\u003eRear touchscreen can be used for Touch Focus control and a Touchpad Focus Control mode lets you use the rear screen intuitively while keeping your eye to the viewfinder\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv\u003e\r\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\r\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\r\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eVideo Recording\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"\"\u003e\r\n\u003cdiv\u003e\r\n\u003cdiv class=\"media_UbV5SNP5Eo\"\u003e\r\n\u003cdiv class=\"aspectRatioWrapper_pdnKDph4rT\"\u003e\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\r\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\r\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo hasListItem_UbV5SNP5Eo\"\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\r\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eUHD 4K Video Recording in XAVC S Format\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\r\n\u003cul\u003e\r\n \t\u003cli\u003eInternal recording of UHD 4K video is possible in multiple frame rates up to 30 fps using the full width of the sensor with 8-bit 4:2:0 color sampling using the 100Mbps XAVC S codec.\u003c\/li\u003e\r\n \t\u003cli\u003eOversampled 4K recording is also possible, which uses a 6K capture area with a Super 35 crop for greater detail. This full pixel readout is void of pixel binning for higher quality imagery with reduced moiré and aliasing.\u003c\/li\u003e\r\n \t\u003cli\u003eFull HD 1080p recording is also supported in frame rates up to 120 fps. The high-speed, 120 fps recording also enables 4x and 5x Slow\u0026amp; Quick Motion (S\u0026amp;Q) movie recording with the frame rate set to either 30p or 24p.\u003c\/li\u003e\r\n \t\u003cli\u003eIn addition to high-resolution internal recording, uncompressed HDMI output also enables the use of an optional external recorder for clean 4K recording with 4:2:2 sampling.\u003c\/li\u003e\r\n \t\u003cli\u003e4K video recording also avails the ability to produce 8MP stills during playback by taking a frame grab from a movie and storing it as a separate file.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\r\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\r\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eS-Log3 and HLG Color Control\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv\u003e\r\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\r\n\u003cul\u003e\r\n \t\u003cli\u003eHLG (Hybrid Log-Gamma) support permits recording within a wide color gamut for producing HDR-ready content directly from the camera.\u003c\/li\u003e\r\n \t\u003cli\u003eS-Log3 is also available for producing a 14+-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv\u003e\r\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\r\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\r\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eBody Design and Connectivity\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"\"\u003e\r\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\r\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo hasListItem_UbV5SNP5Eo\"\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\r\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eViewfinder and LCD Screen\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\r\n\u003cul\u003e\r\n \t\u003cli\u003eUpdated OLED Tru-Finder EVF has a 5.76m-dot resolution for bright, clear viewing in rich detail\u003c\/li\u003e\r\n \t\u003cli\u003eDedicated High quality setting enables a 120 fps refresh rate for especially smooth playback of moving subjects.\u003c\/li\u003e\r\n \t\u003cli\u003eThe 3.0\" 2.36m-dot rear LCD has a touch panel design for intuitive operation and focusing control.\u003c\/li\u003e\r\n \t\u003cli\u003eScreen tilts upward 107° and downward 41° to benefit working from high and low angles.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\r\n\u003cdiv class=\"hasLeftMedia_UbV5SNP5Eo\"\u003e\r\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo hasListItem_UbV5SNP5Eo\"\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\r\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eProfessional Body Design\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\r\n\u003cul\u003e\r\n \t\u003cli\u003eMagnesium alloy chassis assures rigidity, durability, and stability while remaining lightweight. The lens mount has also been improved to better support heavy lenses and the grip rigidity has been improved for more comfortable hand-holding.\u003c\/li\u003e\r\n \t\u003cli\u003eExtensive weather-sealing, including enhanced sealing around the battery cover, terminal cover, and chassis joints, has been employed to resist dust and moisture for reliable operation in harsh weather conditions.\u003c\/li\u003e\r\n \t\u003cli\u003eUsing the same NP-FZ100 battery as its predecessor, the a7R IVA's battery life is rated for approximately 530 shots per charge with the EVF or 660 shots with the rear LCD.\u003c\/li\u003e\r\n \t\u003cli\u003eDual SD memory card slots allow for flexible file saving and handling and can be configured to partition raw and JPEG files or can be used for overflow recording. Both of the card slots are rated to support UHS-II memory cards for faster transfer speeds.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\r\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\r\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo hasListItem_UbV5SNP5Eo\"\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\r\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003ePorts and Interface\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\r\n\u003cul\u003e\r\n \t\u003cli\u003eUSB 3.2 Gen 1 Type-C port has been added, in addition to a micro-USB port, for faster, more reliable tethering support. The USB Type-C connection allows the camera to be charged from the host power source while connected.\u003c\/li\u003e\r\n \t\u003cli\u003eUpdated Multi Interface Shoe supports working with the optional ECM-B1M Shotgun Microphone or XLR-K3M XLR Adapter Kit, which provide improved, clear audio recording sound by sending a digital audio signal to the camera, opposed to an analog signal.\u003c\/li\u003e\r\n \t\u003cli\u003eBoth 3.5mm headphone and external microphone ports facilitate greater control over audio recording.\u003c\/li\u003e\r\n \t\u003cli\u003eHDMI micro (Type D) connector offers a clean signal out for working with optional external recorders.\u003c\/li\u003e\r\n \t\u003cli\u003eIntegrated PC sync terminal for wired flash sync with strobe packs or wireless radio remotes.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\r\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\r\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eWireless Connectivity\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv\u003e\r\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\r\n\u003cul\u003e\r\n \t\u003cli\u003eBuilt-in Wi-Fi enables the remote camera control and instant sharing of imagery to mobile devices for direct sharing online, and support for both 2.4 and 5 GHz bands also enables wireless tethered shooting support. This connectivity also provides remote camera control.\u003c\/li\u003e\r\n \t\u003cli\u003eUse of the Imaging Edge mobile app is benefitted by Bluetooth to maintain a reliable connection between the camera and mobile device.\u003c\/li\u003e\r\n \t\u003cli\u003eBluetooth connectivity also allows for location data acquisition.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\r\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\r\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo\"\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\r\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e5-Axis SteadyShot INSIDE Image Stabilization\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\r\n\r\nPacked into the robust a7R IVA is a 5.5-stop effective 5-axis SteadyShot INSIDE image stabilization system that compensates for five different types of camera shake encountered during handheld shooting of stills and video. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.\r\n\r\nFor long focal lengths, the system will correct for pitch and yaw adjustments. Macro and high-magnification imagery, on the other hand, will benefit from the inclusion of horizontal and vertical shift compensation. All shooting styles will get usage out of the roll compensation. All 5 axes of stabilization will function at all times, even when used with third-party lenses and adapters or lenses with built-in optical stabilization.\r\n\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e","brand":"SONY","offers":[{"title":"Default Title","offer_id":44665283346477,"sku":"SONY ILCE-A7RM4-A BODY* (GP002926)","price":297990.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0736\/5063\/4797\/files\/083f7dc8-Sony-a7R-IVA-Mirrorless-Camera-1.jpg?v=1772627415","url":"https:\/\/gpxcamerastore.com\/products\/sony-a7r-iva-mirrorless-camera","provider":"gpxcamerastore","version":"1.0","type":"link"}